Cookies are small data files containing small amounts of information that are placed on your computer or mobile device when you visit a Site. Cookies remember things about your visit to our Site, such as your preferred language and other choices/settings and generally make the site easier to use. They can also be used for relevant advertisements.
There are various types of cookies that may be applicable.
Other cookies remember information about your browser and your preferences. For example, cookies help us remember your preferred language or the country that you are in. We can then provide you with content in your preferred language without having to ask you each time you visit our Sites.
Cookies also enable us to track and target the interests of our users to enhance the experience on our Sites. For example, these types of cookies help us test different versions of our Sites to see which particular features or content users prefer.
To help us better understand how people use our Sites, certain third parties serve cookies through our Sites for advertising, analytics and other purposes. This is described in more detail below. We don’t release the information collected from our own cookies to any third parties, other than to our service providers who assist us with cookie activities.
The specific types of cookies served through our Sites and the purposes they perform are described in the table below:
|Strictly Necessary cookies: These cookies are strictly necessary to provide you with services available through our Sites, to analyze traffic and to use some of its features, such as access to secure areas.||
We use Strictly Necessary cookies to:
Although some features may be compromised if disabled, the Site may still have functionality
Auth0 is the service provider we use for authentication for some account types in our Sites.
|Analytical/Performance cookies: These cookies track user behavior in an aggregated form, using an encoded-identification, through various systems.||
We use these Analytical/ Performance cookies to:
Google Analytics – LifeLink chatbot & marketing site usage tracking
*Note: LifeLink may, when requested by a LifeLink customer, also configure analytic tools for our customers, e.g. Google Analytics (including DoubleClick) and/or Facebook tracking tools to enable the customer to track the flow of traffic from and/or back to their website(s).
Other Tracking Technologies (Web Beacons)
Cookies are not the only way to recognize or track visitors to a Site. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Sites from an online advertisement displayed on a third-party Site, to improve site performance, and to measure the success of email marketing campaigns. We use web beacons as part of the LifeLink usage tracking technology. Although third party services receive anonymized data, We retain the ability to re-connect usage to other user data We store for debugging purposes. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Flash Cookies and Local Shared Objects
While we do not use Flash cookies, our Sites may also use HTML5 local storage capabilities (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations. Because web browser configurations differ in the way they accept or reject LSOs, and the storage location depends on the operating system, we recommend that you follow the guidance for their removal from your web browser and operating system provider.
Third parties may serve cookies through our site on your computer or mobile device for advertising. These companies may use information about your visits to this and other Sites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished through cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable LifeLink or third party service providers to identify your name, contact details or other personally identifying details unless you choose to provide these.
Please note that to the extent advertising technology is integrated into our Site, you may still receive advertising content even if you opt-out of targeted advertising. In that case, the advertising content will just not be tailored to your interests.
How Can I Manage or Disable Cookies?
You can disable certain tracking as discussed in this section. For Strictly Necessary and Functionality cookies which are essential to our Site and which are required in order to deliver the Site to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below.
You may refuse the use of these Google Analytics cookies by selecting the appropriate settings on your browser as discussed in this policy. However, please note that if you do this, you may not be able to use the full functionality of the Site. You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB or here. Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.
Generally speaking, most advertising networks offer you a way to opt out of targeted advertising. This opt out function relates to a device or browser and you must opt out on every device and in every browser used. Please note that tools may use so-called opt out cookies in order to remember your objection. Additionally, you can generally avoid the creation of usage profiles by deactivating cookie usage.
Google Ads is provided by Google LLC located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Find further information on this tool here. You may object to the collection or processing of your data by this tool by contacting Google using the contact form.
For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
We do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
548 Market Street
San Francisco, California 94104-5401 US