Healthcare at a tipping point

Healthcare is big.
And it’s broken.

Healthcare accounts for 18% of the US economy. 65% of its customers — patients — believe their providers could do a better job of engaging them. More than half share experiences online and the reviews speak for themselves. Hospitals rank below most other service industries on Yelp, at 2.4 stars out of 5. 

Average yelp rating for hospitals: 2.4

Diagnosis: disengaged patients

Patients aren’t engaged.

75% of patients are non-adherent to their care plans. Disengaged patients are expensive, costing significantly more than engaged patients in avoidable hospital admittances, higher treatment costs, low prescription adherence, and preventable deaths. It’s a $300B problem. Healthcare providers must fix this.  

Disengaged patients cost more

2%

Adoption Rate 2%

There are around 318,000 mobile health apps on the market, but only 2% of patients engage with hospital apps.

10%

Retention Rate 10%

Only 10% of an app’s users use the app 30 days after download, and users delete one app for every new one they get. 

12%

Time Outside Core Apps 12%

People are downloading fewer apps and consolidating app usage, with only 12% of their time spent outside just five core apps.  

The rise of text messaging

Text messaging is now the  way people communicate.

93% of us are texting, and 98% of text messages are opened. Text messaging is convenient, intuitive, and doesn’t require training or downloading. 

Text messaging in healthcare

Meet patients where they  are, with a conversation.

People aren’t only texting friends and family — 90% also want to text businesses. Healthcare providers that augment human expertise with text-based communications will transform the patient experience and they’ll do it on the platform consumers prefer — their mobile phones.