Healthcare accounts for 18% of the US economy. 65% of its customers — patients — believe their providers could do a better job of engaging them. More than half share experiences online and the reviews speak for themselves. Hospitals rank below most other service industries on Yelp, at 2.4 stars out of 5.
There are around 318,000 mobile health apps on the market, but only 2% of patients engage with hospital apps.
Only 10% of an app’s users use the app 30 days after download, and users delete one app for every new one they get.
People are downloading fewer apps and consolidating app usage, with only 12% of their time spent outside just five core apps.
93% of us are texting, and 98% of text messages are opened. Text messaging is convenient, intuitive, and doesn’t require training or downloading.
People aren’t only texting friends and family — 90% also want to text businesses. Healthcare providers that augment human expertise with text-based communications will transform the patient experience and they’ll do it on the platform consumers prefer — their mobile phones.